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This is a test post for assignment 1D.

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Venture Concept No. 2

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My business involves providing better school lunch services to schools around the country. The people who have this need the most are elementary school students. A majority of kids rely on school lunch food for their meals. Teachers also have this need, as a good amount of them also rely on school lunch. They are all at school for a long period of time, and they are unable to go out and get outside food. There are no changes to the environment that are causing this need. It is a need that has always existed without a real solution existing. The geographic area I am covering will be to start in Florida and later expand to around the United States. Demographically, I am focusing on 4-10-year-old elementary school kids. Customers are currently satisfying this need through the basic food provided by their local school district. Most would be more than willing to switch over to my company given the opportunity. I think this is a huge opportunity since there is such a huge market and so few ...
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Growing Your Social Capital

1. Domain Expert The first person I contacted was the chef for my fraternity. He has been a professional chef for 20 years and is well versed in the school foodservice industry. I put him as my expert because he knows how the school lunch industry works and has been around it for a long time. I found him through my fraternity and I talked to him in person. I told him about this assignment and asked him if he thought my idea was feasible. He thinks it would be difficult because I will have to go through the bureaucracy of a school board, but if the right people put the right amount of effort behind it he could see it being successful. Having him in my network is beneficial because I could use the expertise of someone who has been on the ground in this industry for so long to make sure I take the right steps. 2. Market Expert The next person I contacted was a family friend who is on the school board of the county I grew up in. She has been on the board for more than 1...
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Figuring Out Buyer Behavior No. 1

For my interviews, I wanted to talk to three elementary school kids. Unfortunately, it was hard to find three kids who I could talk to, so I went with three teachers instead. While not my primary segment, teachers are a major group that I am also targeting with my service. When discussing the problems with school lunch food, the consensus in the three interviews I did was, unsurprisingly, the need primarily takes place at schools during lunchtime. I asked them all how they attempt to satisfy the need for better lunch for themselves. All three mentioned that bringing their own lunch could be a solution, two of the three didn't see this as something they could realistic do on a regular basis. The third said she brings her own lunch everyday. While they all acknowledged the problem, only two of the three felt my service would be a sufficient solution for them. The same one who brings her lunch said that although she sees how others would find this service useful, she personally would ...
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