Grant Leff ENT3003

1. Domain Expert The first person I contacted was the chef for my fraternity. He has been a professional chef for 20 years and is well versed in the school foodservice industry. I put him as my expert because he knows how the school lunch industry works and has been around it for a long time. I found him through my fraternity and I talked to him in person. I told him about this assignment and asked him if he thought my idea was feasible. He thinks it would be difficult because I will have to go through the bureaucracy of a school board, but if the right people put the right amount of effort behind it he could see it being successful. Having him in my network is beneficial because I could use the expertise of someone who has been on the ground in this industry for so long to make sure I take the right steps. 2. Market Expert The next person I contacted was a family friend who is on the school board of the county I grew up in. She has been on the board for more than 10 years and ha

1. Who are you? My name is Grant Leff. I am a junior from Weston, Florida. I have done a lot of work in the live television production field. I have worked for ESPN, CBS, HBO, and have interned in DC with a Congresswoman. However, my idea is focused on helping make school lunches healthier. I grew up eating school lunches, have worked at a school with kids, and have parents who are teachers, so I have been around school cafeteria food for a long time. I know from personal experience the problems it has, specifically in terms of healthiness. 2. What are you offering? I am offering a company that would provide healthy school lunches to schools around the country for a low price. We would have different packages that range from sending recipes, to sending ingredients, to sending trained chefs to the schools. 3. Who are you offering it to? I will be offering this to schools. Specifically, we are targeting elementary school children and their teachers. They all rely on the food provided by

My customer avatar is a 40-year-old third-grade teacher. He has a wife who might also be a teacher and two young kids, one four-year-old and one two-year-old. He drives a Nissan Altima to keep him and his family safe. He likes to read, watch sports, and take his kids to their little league games. He watches drama shows on Netflix with his wife at night after work to relax. He gets really tired after a long day of work and being with his family, so he doesn't have the energy to make himself a lunch every night for the next day. He is trying to save some money to take his kids to Disney World, so he doesn't like to spend money on food. He relies on the school lunch food every day. I have some things in common with my customer. We both like to relax by watching sports and TV shows at night, and I also oftentimes don't have the energy late at night to make my lunch for the next day. I don't think that is a coincidence, as both a college student and a teacher have long,

I received a lot of interesting feedback. Some of the positives included my use of a statistic as a hook, my enthusiasm, and my persuasion overall. I did receive a few pointers, too. The clearest one which I definitely agreed with was my lighting. I didn't really realize how bad my first one looked until it was too late, so I completely understood where that feedback came from. I was also told that I swayed too much, so that was something I focused on while doing this new pitch. My hand movements were also a concern. Some people liked them, some people didn't. So, I tried to walk a finer line when I recorded this new pitch. So, since most of the feedback was on the aesthetic parts of my pitch rather than my content, I kept most of the actual meat of the pitch the same and changed some aesthetic things like my lighting, my swaying, and my hand motions.

Five Ways in Which I Have Human Capital: 1. Discipline: I believe I am a very disciplined person and have the ability to stop or start something as needed. 2. Hardworking: When I put my mind to something I will work as much as I can to make sure that goal is accomplished. 3. Dedication: When I dedicate to something in my head, I stick with it. I won't give up on that thing even during the low points. 4. Trustworthiness: If someone relies on me to do something, they can be assured that I will do it no matter what. 5. Open: I am open with my thoughts on most issues. I won't keep something to myself if I feel it is necessary for others to hear it. Interviews: (After clicking link select Open with Music Player to listen) 1. Jeana https://drive.google.com/file/d/1Y_voy3e52aD_jIeISUen6DcV5I_97Iao/view?usp=sharing Jeana believes I care about the work I put in to everything I work on. She refers to how I always help out with video projects and I make sure that everything

I found three new teachers to interview. The first thing I asked was what makes you choose what you eat for lunch during the school day. One of them answered they go based on convenience, which is why they eat the school lunch. The second said she chooses based on healthiness, so she brings her lunch. The third said price, which is why she eats the free school lunch food. When asked if the school lunch were to improve would that influence your decision, the one who brings her lunch said yes while the other two said no but they would appreciate that. I continued to ask them the questions like what matters most to them and what makes them feel they made the right decision, but all three were fairly consistent with their answers. The two that already eat the school lunch said they will continue to eat the lunch no matter what, but would definitely prefer the food get better so they would like a service like the one I'm providing. The third said that she will continue to bring her lu

1) You read about an entrepreneur: What surprised you the most? What surprised me the most was how large a role he played at PIXAR. I always knew he was involved, but didn't realize the extent of it. What about the entrepreneur did you most admire? I admire his minimalist style. He likes to make everything as effective and powerful as possible in the simplest way possible. What about the entrepreneur did you  least  admire? I don't like that he was so opposed to allowing for changes or upgrades to products he made. Did the entrepreneur encounter adversity and failure? If so, what did they do about it? He encountered adversity when he was forced out of the company he founded. He overcame it by working his way back in and saving them. 2) What competencies did you notice that the entrepreneur exhibited?  He exhibited obsessive attention to detail. He was very meticulous about everything that he did and created. 3) Identify at least one part of the reading

Some behaviors that I have developed is to keep a calendar. I realized the number of assignments that appear on Canvas look way more daunting than it is (there are three separate parts for each assignment with multiple assignments due each week), so I realized early on I need a calendar that I can check off assignments as I do them to keep me more organized. I got really frustrated and wanted to give up pretty early on, actually. In the first week, I saw that parts A and B for the first assignment were due on a Friday. So, that Friday afternoon I sat down and did the work. I finished around 3 pm and went to submit them, only to find that the assignments were due at noon. That was really frustrating to me and got me extremely annoyed. However, it was a great learning opportunity for me. I realized that I need to be more vigilant of assignment directions and be a few steps ahead to avoid completely avoidable situations like that. Had I read a little more closely I would have seen that it

For my interviews, I wanted to talk to three elementary school kids. Unfortunately, it was hard to find three kids who I could talk to, so I went with three teachers instead. While not my primary segment, teachers are a major group that I am also targeting with my service. When discussing the problems with school lunch food, the consensus in the three interviews I did was, unsurprisingly, the need primarily takes place at schools during lunchtime. I asked them all how they attempt to satisfy the need for better lunch for themselves. All three mentioned that bringing their own lunch could be a solution, two of the three didn't see this as something they could realistic do on a regular basis. The third said she brings her own lunch everyday. While they all acknowledged the problem, only two of the three felt my service would be a sufficient solution for them. The same one who brings her lunch said that although she sees how others would find this service useful, she personally would

1. Who are you? My name is Grant Leff. I am a junior from Weston, Florida. I have done a lot of work in the live television production field. I have worked for ESPN, CBS, HBO, and have interned in DC with a Congresswoman. However, my idea is focused on helping make school lunches healthier. I grew up eating school lunches, have worked at a school with kids, and have parents who are teachers, so I have been around school cafeteria food for a long time. I know from personal experience the problems it has, specifically in terms of healthiness. 2. What are you offering? I am offering a company that would provide healthy school lunches to schools around the country for a  low price. We would have different packages that range from sending recipes, to sending ingredients, to sending trained chefs to the schools. 3. Who are you offering it to? I will be offering this to schools. Specifically, we are targeting elementary school children and their teachers. They all rely on the food provid